The campaign, created by McCann Worldgroup San Francisco, has the tagline “It’s a new day. It’s a new office.”
Significantly, 61% of the marketing budget will be allocated to digital. The full budget was not disclosed. Online components include Web films, online demos and a relaunched Web site at www.office2007.com. The campaign also includes print and out-of-home advertising. One unique out-of-home placement is a “digital hallway” at JFK Airport, which showcases product features.