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Microsoft, EDGAR Online team up on advertising and content

Published on .

Redmond, Wash.—Microsoft Corp. and EDGAR Online, a financial information provider, announced they have formed a strategic alliance to bring relevant advertising to the EDGAR Online audience and content to the MSN Money portal.

Microsoft will be the exclusive third-party provider of display, contextual and video advertising for EDGAR Online and its audience of more than 2 million unique visitors per month, while EDGAR Online will provide content such as Securities and Exchange Commission filings to MSN Money.

Microsoft is expected to begin serving ads on EDGAR Online in March. Content integration on MSN Money is under way, and a launch is expected later this year, according to Microsoft.

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