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BtoB

Microsoft to end Bing's Cashback program

By Published on .

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Redmond, Wash.—Microsoft Corp. has given up on its Bing Cashback feature, a program that rewarded buyers of selected products featured on the Bing search engine with a percentage of the purchase price.

The Cashback feature, also a part of Bing's predecessor, Live Search, is being dropped because of low use, the company said in a blog post. The program will be shuttered July 30.

Despite the cancellation of the Cashback program, Bing has gradually added to its share of the search market, rising to 11.8% of all U.S. searches in April, up from about 8% when introduced in June 2009, according to comScore. Google remains the market leader, according to comScore, with 64.4% of all U.S. queries in April, followed by Yahoo at 17.7%.

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