×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

BtoB

Microsoft, IBM, Pfizer in physicians' software venture

Published on .

Redmond, Wash.--Microsoft Corp., IBM Corp. and Pfizer Inc. are forming a joint venture that will develop and market software to physicians. The companies will also provide consulting services. The software will be designed to help doctors save time by automating clerical and clinical paperwork tasks. IBM will provide much of the software and hardware, and Microsoft will provide its Internet platforms. Pfizer will be responsible for the marketing through its 8,000 sales representatives.
Most Popular
In this article: