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BtoB

Microsoft invests $100M in search

Published on .

Redmond, Wash.—Microsoft announced the launch of its most significant upgrade to MSN Search, its search engine. The launch is part of MSN's $100 million investment in search services and clearly a bid to rival Google, which currently garners the lion's share of the search market.

The upgrade includes a new MSN Search home page (at http://search.msn.com), a "cleaner" search results page that clearly distinguishes between algorithmic results and paid search results, and other performance improvements.

The company indicated it would continue to develop new search technologies. As part of that, it also announced it has released a so-called technology preview of an upcoming version of its search engine to Webmasters and search enthusiasts in 28 markets and 11 languages to gather feedback. That enhanced version will be launched within the next year, the company said.

—Carol Krol

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