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BtoB

Microsoft to launch $200M b-to-b ad campaign

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Redmond, Wash.-Microsoft Corp. is to launch a $200 million b-to-b advertising campaign, its biggest ever. The campaign is intended to expand Microsoft's share of the lucrative enterprise software market, which is dominated by companies such as Oracle Corp. The campaign underscores that, despite its antitrust woes, Microsoft has the financial wherewithal to make a b-to-b marketing splash that few technology companies can match. The campaign is being created by McCann-Erickson WorldGroup and will debut in the U.S.
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