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BtoB

Microsoft will launch "Yes you can" Windows XP campaign

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Seattle--Microsoft Corp. said it will launch its Windows XP operating system next week with the slogan "Yes you can," replacing the "Prepare to fly" campaign that was canceled following the Sept. 11 attacks. The campaign, developed by McCann Erickson, a unit of Interpublic Group of Cos. Inc., will launch with a 15-second teaser during Monday Night Football Oct. 15. It will be followed by 60-second and 30-second spots, which show people soaring over fields and offices, which is similar to the original campaign, although Microsoft is no longer using the term "fly" in the ads. The ads are part of a broader $200 million marketing program for the Windows XP software, although the ad budget was not disclosed.
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