Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


Microsoft launches $200 million ad campaign for .NET software

Published on .

Redmond, Wash.--Microsoft Corp. launched a $200 million global ad campaign for its .NET enterprise software, designed to help companies connect with customers, partners and employees. McCann-Erickson San Francisco developed the broadcast and print campaign, with a tagline "One degree of separation."
Most Popular
In this article: