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BtoB

Microsoft launches business version of Vista

Published on .

New York—Microsoft Corp. launched its much-delayed Vista Enterprise operating system Thursday at an event here.

Microsoft CEO Steve Balmer acknowledged delays in the release, noting, “It’s nice to finally be here” as he demonstrated the software to a crowd of journalists, analysts and business partners.

Vista is the biggest launch in Microsoft’s history, Balmer said. Microsoft did not disclose the marketing budget for the product. Its last operating system launch was for its Windows system in 2001. For that launch, Microsoft spent an estimated $200 million on marketing.

Vista will be available immediately to businesses with volume licenses and to business users with a software assurance plan. It will become available to consumers Jan. 30.

—Kate Maddox

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