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BtoB

Microsoft launches campaign

Published on .

Redmond, Wash.--Microsoft Corp. launched an integrated ad campaign introducing a new global brand, called Microsoft Business Solutions. The new brand covers applications and services for small and midsize businesses. The launch campaign was developed by McCann-Erickson, San Francisco, and includes print and online. It is targeted at business decision-makers, with copy reading, "Questions are everywhere. Insight is not." The overarching theme of the campaign is "Software for the Agile Business." The budget was undisclosed.
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