Redmond, Wash.—Microsoft Corp. on Tuesday announced that it has formally launched its new search engine.
The company has had some form of search since 1998, when it launched a search function using LookSmart technology, but it became clear in the last two years that the company needed to launch its own technology to keep up with Google and Yahoo!
Almost a year in the making, the new engine had its preview last July, and since then Microsoft has solicited suggestions from search industry experts.
In October, it gathered influential technology professionals at its headquarters for a preview of the beta release and encouraged them to provide feedback. It also launched the MSN Search blog in November and conducted surveys and usability studies.