BtoB

Microsoft launches new Web campaign to woo AOL customers

Published on .

Reprints Reprints

Most Popular
New York--Microsoft Corp. said Tuesday its MSN Internet unit has launched a $50 million advertising campaign designed to woo customers from rival America Online Inc., the Internet unit of the world's largest media company, AOL Time Warner Inc. The move follows AOL Time Warner's decision last week to raise the monthly price of AOL's unlimited use plan to $23.90 from $21.95, starting in July. Analysts have said AOL raised its subscription fee to meet aggressive year-end growth targets in the wake of the advertising slowdown. Microsoft said consumers who switch to MSN by June 30 would receive three months of free Internet access as well as a guaranteed rate of $21.95 a month until Jan. 1, 2003.
In this article: