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Microsoft lays its ideas on the kitchen table

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Microsoft Corp. wanted to reach entrepreneurs in an effort to show them how Microsoft Office Live could help them start their own businesses. So it turned to Bradley and Montgomery (BaM), an independent creative agency, to help develop the Notch Tour. BaM created a custom kitchen table, symbolizing the origin of many new business ideas, and had it shipped to locations around the country, including Atlanta; Portland, Ore.; and Tempe, Ariz. On the tour, entrepreneurs could set up free Web sites for their small businesses and then carve a "notch" on the table to leave their mark. Business ideas ranged from an artist who carves eggshells to a musician who formed a collective on the Web. Videos of the tour are available at www.microsoft.com/notch, and the campaign is being supported on FaceBook, Hotmail and Tribal Fusion sites.
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