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BtoB

Microsoft to move majority of ad budget to digital

Published on .

Las Vegas—Microsoft plans to move the bulk of its ad spending to digital media over the next three years, according to a Microsoft executive who spoke at the American Association of Advertising Agencies media conference here. Mich Mathews, senior VP-central marketing group at Microsoft Corp., said that by 2010, the majority of Microsoft’s media budget is expected to shift to digital. According to Advertising Age, a sibling publication of BtoB, Microsoft spent $945 million on U.S. advertising in 2005.
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