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Microsoft names Bradford VP-global sales, prepares for launch of AdSense

Published on .

Redmond, Wash.—Microsoft Corp. has promoted Joanne Bradford to corporate VP-global sales and trade marketing.

Bradford, who was previously chief media revenue officer, will be responsible for ad sales across all Microsoft properties, including MSN, Xbox and mobile products, as well as the upcoming Windows Live and Office Live ad-supported software sites.

AdCenter—Microsoft’s answer to Google’s AdWords and AdSense advertising programs—is in beta testing in the U.S. and is set to go live in June. It aims to be a clearinghouse for ads for all MSN properties.

—Matthew Schwartz

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