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BtoB

Microsoft Office Live adds Ask Sponsored Listings to search engine advertising service

Published on .

Redmond, Wash.—Microsoft Office Live on Tuesday announced that it is adding IAC Advertising Solutions’ Ask Sponsored Listings to its adManager beta service, a keyword advertising service for small businesses. Ask Sponsored Listings joins the MSN network and Live Search as distribution sources for Microsoft Office Live customers’ search ads.

“The integration of Ask Sponsored Listings with Microsoft Office Live makes it easy for marketers to extend their pay-per-click ad campaigns to our publisher network,” said James Speer, general manager of search marketing at IAC Advertising Solutions, in a statement.

—Carol Krol

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