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BtoB

Microsoft plans to acquire Rapt

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Redmond, Wash.—Microsoft Corp. Friday announced plans to acquire Rapt Inc., which provides advertising management software for digital media publishers.

Financial terms of the deal were not disclosed.

Rapt’s technology, along with its information and advisory services offerings, will be integrated with the Atlas Publisher Suite, part of Microsoft’s Advertiser and Publisher Solutions Group. Adding Rapt’s offerings to the Atlas Publisher Suite will allow Microsoft to provide its customers with integrated asset and inventory management, forecasting, yield and sales management, and ad delivery.

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