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BtoB

Microsoft puts $400 million behind XP launch

Published on .

Redmond, Wash.--In what it calls the "biggest Windows marketing event" in its history, Microsoft Corp. said Wednesday it will put an estimated $400 million behind the Oct. 25 launch of its Windows XP computer operating system. That's double the budget spent to launch Windows 95. McCann-Erickson's New York and San Francisco offices are in charge of advertising. Microsoft is also investing $500 million in marketing to promote its news Xbox game console.
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