Redmond, Wash.—Microsoft Corp. announced a reorganization of its marketing department in order to more tightly integrate its global marketing communications efforts.
On Monday, the company launched a global integrated marketing communications group headed by Mike Delman as general manager.
It will report to the corporate marketing group.
The new marcom unit will include global relationship marketing, under the direction of John Kahan, general manager-worldwide global relationship marketing. Previously, the global relationship marketing group was in a separate division.
Also in the new global marcom group are Microsoft’s advertising group, led by Steve Petitpas, general manager-worldwide advertising; and events, under the direction of Jeff Singsaas, general manager-events.
Previously, advertising and events were under the umbrella of corporate marketing.
"We have taken the next step in our evolution to deliver world-class marketing internally and externally, and to deliver a consistent and integrated set of messaging to our customers worldwide," Kahan said in an interview with BtoB.
The global marcom group currently has about 250 employees.