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Microsoft revs up search engine with blended search

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Redmond, Wash.—Microsoft Corp. released a major update to its Live Search search engine, which will now deliver blended search results.

Enhancements to Live Search include four times the number of search results. It also features expanded Rich Answers, which will return results beyond the “10 blue text links” standard to include images, video and maps.

According to Microsoft, the majority of Live Search customer feedback has focused on improving overall search relevance to deliver richer and deeper results.

Additional improvements to Live Search include a cleaner user interface that makes the results page easier to read and use, Microsoft said.

Ask.com, Google and Yahoo have unveiled their own versions of blended, or universal, search results this year.

—Carol Krol

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