BtoB

Microsoft rolls out b-to-b campaign

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Redmond, Wash.—Microsoft Corp. this week rolled out new ads in its “People Ready Business” campaign, featuring senior executives at leading North American companies.

The theme of the campaign, created by JWT New York, is “It’s everybody’s business”; the effort includes TV, print and online.

The ads feature executives such as Katie Bayne, CMO of Coca-Cola, and Robert McKnight, CEO of Quiksilver, discussing how they are using technology to solve business problems.

“The campaign is designed to demonstrate how companies can drive business success by empowering their people with the right technology,” said Gayle Troberman, general manager-advertising and customer engagement at Microsoft.

The budget was undisclosed.

Also this week, Microsoft announced a national sponsorship of PBS, partially underwriting the network’s “Nightly Business Report.”

—Kate Maddox

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