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BtoB

Microsoft rolls out 'Be What's Next' campaign

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Redmond, Wash.—Microsoft Corp. unveiled a new ad campaign, called “Be What's Next,” during NBC's broadcast of the 68th annual “Golden Globe Awards” broadcast Sunday.

The TV campaign, created by Crispin Porter+Bogusky, Boulder, Colo., is designed to show how Microsoft products can help people achieve their goals, and features real actors on a casting call discussing their dreams. The campaign showcases Microsoft products, including its Windows Phone 7and Bing search engine. The campaign budget was undisclosed.

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