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BtoB

Microsoft's Bing Will Change The Face of Search

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Shar Van Boskirk, VP-principal analyst at Forrester Research, writes in her blog this week that Microsoft’s soon-to-be-released search engine, named Bing, will change search for users and for marketers. Some of the reasons: Bing focuses on delivering answers, not search pages; Bing organizes results by searcher, not algorithm, relevance; and Bing filters out results that aren’t relevant, according to Van Boskirk. Read her blog to see more.
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