Shar Van Boskirk, VP-principal analyst at Forrester Research, writes in
her blog this week that Microsoft’s soon-to-be-released search engine,
named Bing, will change search for users and for marketers. Some of the
reasons: Bing focuses on delivering answers, not search pages; Bing
organizes results by searcher, not algorithm, relevance; and Bing
filters out results that aren’t relevant, according to Van Boskirk. Read
her blog to see more.