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BtoB

Microsoft's Bing deepens integration with Facebook

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Redmond, Wash.—Microsoft Corp., which in October began adding Facebook "likes" to its Bing search results, has greatly expanded its Facebook integration to boost the "third-party endorsement" value of search query results. The new Bing feature expands on the previous Facebook integration that allowed Facebook users to "like" their search results, which in turn enabled Bing to highlight those results to the users' Facebook friends. The enhanced integration allows users who search for anything—news, companies, brands, restaurants, entire sites, etc.—to see prominently in their search results whether their Facebook friends and members in general also "liked" those items. The new options work only when a user is logged into Facebook and Bing at the same time. Users can turn off the sharing of "likes" if they wish.
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