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Microsoft selects Starcom MediaVest Group for global media strategy and planning

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Redmond, Wash.—Microsoft Corp. has selected Starcom MediaVest Group for global media strategy and planning, following a review. Chicago-based Starcom MediaVest will handle buying in the U.S. and Canada. The incumbent on the account was Universal McCann, San Francisco, which will continue to handle media planning and buying outside North America. The total account is estimated at $1 billion.

“We have completed our media agency review and have awarded our global media strategy and planning business to Starcom MediaVest Group,” Microsoft said in a statement. “We look forward to partnering with SMG to drive exciting and engaging ways to deliver creative content to our customers in today's dynamic media marketplace. Universal McCann remains a valuable part of our agency roster and will continue to manage our media planning and buying outside of North America.”

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