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BtoB

Microsoft surges into second place in search market share

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New York—Microsoft's Bing and other search services have overtaken Yahoo for second place among the most used Internet search tools in the U.S., behind only Google.

According to a report by the Nielsen Co., searches conducted on Bing, the Microsoft portal MSN and Windows Live commanded a combined 13.9% of all search queries in the U.S. during August, up from 13.6% in July. Yahoo garnered 13.1% of all August searches, down from 14.3% the month before. Yahoo's search technology is being gradually replaced by Bing, in a deal announced between the two companies last year.

Google continues to monopolize Internet users' search loyalties, with a 65.1% share of all U.S. queries last month, improving on its 64.2% logged in July. In the Nos. 4 and 5 spots were Ask.com and AOL, both accounting for 2% each of the U.S. search market, unchanged from the previous month according to Nielsen.

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