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BtoB

Microsoft teams with Rodale

Published on .

Redmond, Wash.—Microsoft Corp. has formed a partnership with media company Rodale to deliver targeted advertising across Rodale’s portfolio of health and fitness properties. Under the agreement, Microsoft will be the exclusive third-party provider of contextual and paid search advertising on Rodale’s online network, including Bicycling.com, MensHealth.com, Prevention.com, RunnersWorld.com and WomensHealthmag.com.
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