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Microsoft to test cookie stripper

Published on .

Redmond, Wash.--Microsoft Corp. has rankled the Internet advertising world with a plan to provide code for Internet Explorer that sets off an alarm whenever cookies are sent to browsers via ad-server companies. Today, browsers allow people to be forewarned of cookies of any kind, from any kind of site. The new patch could conceivably be used to prevent commercials on the Web, and advertising service companies and advertisers note that such technology might upend the growth of the Internet as a free-content, advertising-supported medium. The patch could also have implications for b-to-b, as numerous content and marketplace sites are counting on advertising as a key revenue stream.
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