Microsoft scored a customer respect index of 8.7. Supervalu scored the lowest, with a CRI of 2.7. The average score was 6.2.
For the study, the group interviewed a representative sample of the adult Internet population about various sitesâ ease of navigation, responsiveness, privacy, attitude, transparency and other attributes.
"While we've seen many firms make positive improvements to their sites over this time, too many still aren't taking the Web seriously enough from a business perspective or aren't knowledgeable about best practices,â Roger Fairchild, president of Customer Respect Group, said in a statement. âFor example, about one-third still aren't responding to all Web site inquiries.â