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Mike O’Toole, PJA Advertising+Marketing

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What: Exec VP-partner
Where
: PJA Advertising+Marketing, Cambridge, Mass.
Why
: Under O’Toole’s leadership, PJA grew its revenue by more than 30% in 2006, adding new clients Bacou-Dalloz, Gene Logic, SAVVIS, TAC and TriZetto Group. It developed campaigns including Boston Scientific’s “We Can and We Will,” Novell’s “Your Linux Is Ready” and Invitrogen’s “Less. More.” It also created a campaign to promote Novell’s partnership with Microsoft.
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