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Mike O'Toole, PJA Advertising+Marketing

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What: Exec VP-partner

Where: PJA Advertising+Marketing, Cambridge, Mass.

Why: O'Toole led the agency's revenue growth of 34% in 2007, which included new business from Cognizant Technology Solutions, GE Healthcare, Ore Pharmaceuticals and Trend Micro. PJA launched several innovative campaigns, including "Interop Ability" for a Novell/Microsoft partnership, "Go Ahead, Web It Up" for Trend Micro and "Powering Integrated Healthcare Management" for Trizetto Group.

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