Where: PJA Advertising+Marketing, Cambridge, Mass.
Why: O'Toole, who was promoted to president of PJA in December, oversaw the agency's expansion as it added new clients such as AGA Medical, Infor, Juniper Networks; Luminus Technologies and Ness Technologies. The agency developed campaigns last year including "Making IT Work as One," for Novell; "Think Again," for Trend Micro; and "Proven Software. Improved." for Infor.