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BtoB

Millard Group rebrands marketing services division, changes name

Published on .

Peterborough, N.H.—Millard Group, a list provider, has changed the name of its Marketing Services division to Decision Direct Research.

The unit will continue to provide research, analysis, planning and strategic consulting to direct marketing and publishing companies.

"Decision Direct Research clearly states the work of this division: research for direct marketers to help them with their business decisions," said Ben Perez, president of Millard Group, in a statement. " ‘Marketing services’ tends to be a generic term for much of what goes on in the direct marketing industry and does not adequately describe the focus and expertise of this important division."

—Carol Krol

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