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BtoB

Millenials respond to advertising

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In a recent post on “Beyond Madison Avenue,” blogger Dwayne W. Waite Jr. examined a recent study comparing millenials to Generation X'ers and Baby Boomers regarding their response to advertising. It turns out millenials are more receptive to ad messages, particularly those associated with a cause. “In the 5,000 person study, 40 percent of the millennials recalled being exposed to branded content on social media, compared to 22 percent of Gen-X and Baby Boomers,” Waite wrote.
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