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Millennial Media to acquire Metaresolver

Published on .

Baltimore—Mobile advertising company Millennial Media has agreed to acquire mobile-media buying and targeting company Metaresolver. Financial terms of the deal were not disclosed. Metaresolver uses technology that analyzes mobile user data to inform real-time ad bidding on mobile devices. Metaresolver will continue to operate from its San Francisco headquarters. The deal is Millennial Media's first acquisition since going public last March.
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