Millennial Media, MediaVest form data-sharing partnership

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Baltimore—Mobile advertising company Millennial Media, Baltimore, and media agency MediaVest, New York, have formed a data-sharing partnership. Under the terms of the agreement, MediaVest will have access to data captured by Millennial's mobile advertising technology platform. Also, Millennial will have access to MediaVest's Audience Insight reports, which track the impact of brand advertising across more than 600 industry categories. In addition, MediaVest will be able to beta-test Millennial's new mobile advertising technologies with its clients.
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