Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


Millward Brown, Dynamic Logic to launch online copy testing tool

Published on .

New York—Millward Brown and its operating company Dynamic Logic will launch DigitalLink, an online copy testing tool. DigitalLink will allow clients and their agencies to review the effectiveness of their online advertising creative before they launch a campaign. The jointly developed tool will be available Nov. 1 in North America.

Most Popular
In this article: