New York—Agency Millward Brown has opened an office in Jeddah, Saudi Arabia. The operation is a joint venture between Millward Brown and Jeddah-based media company TKFAL.
Piotr Chodakowski will lead the new office with a team of 10 people. Most recently, Chodakowski served as Jeddah-based research director and head of marketing quantitative at market research company Ipsos.
Millward Brown also has regional offices in Egypt, Ghana, Kenya, Nigeria, South Africa and the United Arab Emirates.