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Mindshare, Google form mobile partnership

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New York—WPP media agency Mindshare, New York, and Google Inc. have teamed up to form Mobile Garage, a partnership that will combine Google's mobile technology with Mindshare's media planning and buying. Under the partnership, Mindshare will offer clients such mobile-enabled services as search optimization, app development, strategy and creative optimization based on Google's mobile technology. Mobile Garage will complement Mindshare's existing relationships with WPP's mobile agencies Joule, New York, and H-Art, Treviso, Italy.
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