Misconceptions about the new EU privacy regulations

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This week, new regulations went into effect among the 27 member states of the European Union, whereby online campaigns directed at its citizens must abide by certain privacy regulations. Among them, businesses must get explicit permission to track online users' behaviors, before any cookies are set in the users' browsers. Some might say it's doomsday for cookies, says Jesse Noyes on the Eloqua blog. Here, Eloqua—the largest marketing automation vendor in the EU, and with new capabilities enabling marketers to comply with the introduced requirements—offers an overview of what's changed, and clears up some common misconceptions.
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