Miva Media launches monetization center

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New York—Miva Media, the online ad network division of Miva Inc., Wednesday announced the launch of Miva Monetization Center, a self-service product for Web publishers in the U.S. and the U.K.

The product will enable large and small publishers to generate pay-per-click revenue from their Web sites. Publishers must apply for and be approved for an account by Miva’s quality control team. Once approved, they can choose to display contextual ads, so-called “in-line” ads that appear when users mouse over hyperlinked keywords, or search ads on their site.

—Carol Krol

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