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BtoB

MIVA rebrands

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Fort Myers, Fla.—MIVA, a performance marketing network, announced Monday the launch of its new brand name, MIVA Inc. The company previously operated as FindWhat.com, Espotting, Comet Systems and Miva Corp. In conjunction with the rebranding, MIVA also launched a new Web site—www.miva.com—and introduced enhanced features for advertisers, publisher partners and small to midsize businesses.

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