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BtoB

How will the mixed economic news impact your marketing decisions in the next six months?

Matt Johnston, VP-marketing and community, uTest Inc.

Published on .

The economic outlook may be mixed, but every vertical and company is unique. If marketing takes a trackable, scalable approach, and can quantifiably demonstrate that it’s acquiring new customers profitably, then the macro news doesn’t play into your decisions—you step on the gas. So while we’re cognizant of the macroeconomic picture and its effect on current and prospective customers, we’re firmly in acceleration mode, trying new things and increasing our marketing spend. We’ve built an inbound marketing engine comprised of content offers and a mix of highly trackable online media that’s winning the desired results. So we’re doubling down to extend our lead in the crowd-sourced software testing space.
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