Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


How will the mixed economic news impact your marketing decisions in the next six months?

Jim Cahill, chief blogger, Emerson Process Experts

Published on .

"Our business is tied to global capital equipment expenditure levels. These expenditure levels lagged the overall economic downturn and the subsequent upturn by several months. We continue to closely monitor these trends. From a marketing standpoint, barring any sudden changes in these trends, our program levels will be similar in scope over the next six months to what they have been over the past several months."
Most Popular
In this article: