BtoB

Mixpo, NCC announce partnership to extend TV spots online

Published on .

Most Popular
New York—Mixpo, an online video advertising technology company, and National Cable Communications (NCC) announced a partnership that will allow advertisers to extend their TV spots to the Web. Under the agreement, NCC will use Mixpo's video ad platform to give advertisers a way to run existing TV spots on cable-operator Web sites, providing interactivity and geo-targeting. NCC is jointly owned by Comcast Cable, Cox Communications and Time Warner Cable.
In this article: