×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

BtoB

MMA announces upgrade of ROI service

Published on .

Wilton, Conn.—Marketing Management Analytics said it will release a new version of its Avista Decision Support Service, which helps marketers maximize ROI on marketing campaigns. The upgrade of Avista DSS will include portfolio management and media optimization tools. It will be available June 1, with industry-specific versions for retail, financial services, consumer packaged goods, telecommunications and automotive.

Most Popular
In this article: