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MMA announces upgrade of ROI service

Published on .

March 30 Wilton, Conn.—Marketing Management Analytics said it will release a new version of its Avista Decision Support Service, which helps marketers maximize ROI on marketing campaigns. The upgrade of Avista DSS will include portfolio management and media optimization tools. It will be available June 1, with industry-specific versions for retail, financial services, consumer packaged goods, telecommunications and automotive.

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