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MMA moves to simplify mobile advertising

Published on .

New York—The Mobile Marketing Association has released an updated version of the MMA Universal Mobile Ad Package to simplify the creation, buying and selling of ads for smartphones and tablets. This updated version includes input gleaned from a 30-day public comment period that ended in January. “We've taken 60-plus ad unit sizes and streamlined them down to just six. That simplicity frees brands and agencies to focus on developing innovative, compelling mobile campaigns that span the widest possible variety of devices and demographics,” said MMA Global CEO Greg Stuart in a statement.
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