MMA releases proposed mobile ad unit guidelines for public comment

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New York—The Mobile Marketing Association released Wednesday the MMA Universal Mobile Ad Package v.2.0 for public comment. The package contains mobile ad unit guidelines, which are intended to make it easier to buy, sell and create mobile ads for smartphones and tablets.

“The guidelines issued today vastly simplify the mobile ad landscape, creating six standard ad unit sizes, out of the tangle of the more than 60 unit sizes currently in use in the marketplace,” MMA Global CEO Greg Stuart said in a statement.

The public comment period will extend for 30 days. The MMA said members of the mobile marketing industry encouraged users to visit to read the proposed Universal Mobile Ad Package and submit comments. The Universal Mobile Ad Package is slated to be rolled out in January.

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