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BtoB

Mobile ad revenue to reach $11.6 billion this year

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Boston—Mobile ad revenue will reach an estimated $11.6 billion this year, up 85.4% over last year, according to a forecast from research and consulting company Strategy Analytics. The report projects that 125 million Americans will access social networks via mobile handsets this year, and mobile ad revenue for social networks is expected to reach $412.7 million this year. Revenue from consumer apps will reach an estimated $26.1 billion this year, up 30.7% over last year, according to the forecast.
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